Horizontal diversification & synergies 2.0

Welcome to session 2, where we will explore how some companies can succeed in different businesses at the same time. How do they do that? By using their resources smartly and creatively. In session 1, we learned that some businesses are better off together than apart. They have corporate advantage because the synergies they are creating are best managed between units of a single firm. We also learned how to use the…